{"id":3310,"date":"2016-10-14T22:00:00","date_gmt":"2016-10-14T22:00:00","guid":{"rendered":""},"modified":"2016-10-14T22:00:00","modified_gmt":"2016-10-14T22:00:00","slug":"","status":"publish","type":"post","link":"https:\/\/zbl.lzmk.hr\/?p=3310","title":{"rendered":"ALTARAS, Viktor (Altarac)"},"content":{"rendered":"<p class=\"Normal\"><span class=\"Bold\">ALTARAS, Viktor (Altarac),<\/span> trgovac (Sarajevo, 1898 \u2013 ?, \u010cile, 1992). Doselio se iz Sarajeva u Split prije I. svj. rata te obiteljsko prezime Altarac promijenio u Altaras. U Maruli\u0107evoj ul. u Splitu otvorio je poduze\u0107e i prodavaonicu metra\u017ene robe i krzna \u00bbVikmental\u00ab (skra\u0107enica od Viktor-Mento-Altaras); a na proizvodima je bio utisnut reklamni znak poduze\u0107a. Njegova poznata uzre\u010dica bila je: \u00bbSamo dr\u017eavna kovnica mo\u017ee kovati novac bez reklame.\u00ab Izdavao je razli\u010dite reklamne publikacije, kalendare i sl., u kojima je bio objavljen niz pjesmica, \u0161to ih je namjenski za poduze\u0107e \u00bbVikmental\u00ab spjevao Tin Ujevi\u0107 (primjerice: <span class=\"Italic\">Zastor se di\u017ee, a mala Floramye, sva u svili dr\u0161\u0107e. Na bini je bal, dok crnka sve poglede vabi i mami, jer nju krasi Vikmental<\/span>). Bio je i mecena splitskim umjetnicima. Nakon kapitulacije Italije, u rujnu 1943, pred Nijemcima je iz Splita prebjegao u Italiju, a odande u \u0160vicarsku i potom u \u010cile.<\/p>\n<p class=\"Literatura\"><span class=\"SMALL-CAPS\">LIT.:<\/span> I. Mosettig: <span class=\"Italic\">Sto godina splitskog poduzetni\u0161tva, trgovine i zanatstva. <\/span>Split 2001.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ALTARAS, Viktor (Altarac), trgovac (Sarajevo, 1898 \u2013 ?, \u010cile, 1992). Doselio se iz Sarajeva u Split prije I. svj. rata te obiteljsko prezime Altarac promijenio u Altaras. U Maruli\u0107evoj ul. u Splitu otvorio je poduze\u0107e i prodavaonicu metra\u017ene robe i krzna \u00bbVikmental\u00ab (skra\u0107enica od Viktor-Mento-Altaras); a na proizvodima je bio utisnut reklamni znak poduze\u0107a. Njegova &hellip; <a href=\"https:\/\/zbl.lzmk.hr\/?p=3310\" class=\"more-link\">Nastavi \u010ditati<span class=\"screen-reader-text\"> &#8220;ALTARAS, Viktor (Altarac)&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3310","post","type-post","status-publish","format-standard","hentry","category-1"],"_links":{"self":[{"href":"https:\/\/zbl.lzmk.hr\/index.php?rest_route=\/wp\/v2\/posts\/3310"}],"collection":[{"href":"https:\/\/zbl.lzmk.hr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zbl.lzmk.hr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zbl.lzmk.hr\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zbl.lzmk.hr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3310"}],"version-history":[{"count":0,"href":"https:\/\/zbl.lzmk.hr\/index.php?rest_route=\/wp\/v2\/posts\/3310\/revisions"}],"wp:attachment":[{"href":"https:\/\/zbl.lzmk.hr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zbl.lzmk.hr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zbl.lzmk.hr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}